"Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by."
— David Ogilvy (1911-1999) Confessions of an Advertising Man, chapter 5
 |
| Print advertisement for Listerine, continuing a long tradition of deceptive claims (1958) |
No comments:
Post a Comment